Today’s Google doodle honors Rachel Louise Carson on her 107th posthumous birthday. Rachel Carson changed the way the world thought about man’s relationship the environment though her writing. Her book, Silent Spring ushered in a sea-change in America, kick-starting the environmental movement, changing the national pesticide policy, and leading to the ban on DDT as a pesticide.

Go into any supermarket today and witness the ever expanding, vast offering of organics. The demand for these products and the awareness of why we should desire them loudly echoes forth from Silent Spring. Fifty years after her passing it is something still worth celebrating. Such is the power of writing.

Rachel Carson and Cat